Vizeum wins the media duties for Nickelodeon

Following a multi-agency pitch, Vizuem India has bagged the media mandate for kids channel Nickelodeon.

Nina Elavia Jaipuria, senior vice president and general manager, Nickelodeon India, said, ''In our assessment, Vizuem has the right hunger, passion and experience to make a difference to our brand.''

The incumbent agency for the account was Maxus.

''I think our ability to look beyond the obvious solutions, coupled with our passion and market knowledge helped us to bag the account,'' said S Yesudas, managing director, India sub-continent, Vizeum.

''This is a challenging assignment and we are aware of our responsibilities. We intend to work as the extended brand team of Nick to make tangible contributions to their business issues,'' he added.

This is Vizeum's fifth win this year, previous being TI Cycles, TTK Healthcare, Lotus Herbals, and Medela.