Honda Siel ropes in ZenithOptimedia as media partner

16 May 2011

1

Following a multi-agency pitch, ZenithOptimedia India has won the media duties for Honda Siel Cars India, the joint venture between Japan's Honda Motors and Siel India.

The agency will now handle the media duties for Honda Siel's entire portfolio including Honda City, Accord, Jazz, Civic, CR-V, and the compact car - Brio that is slated to be launched in September 2011.

Anita Sharma, assistant vice president, marketing communications, Honda Siel Cars India Ltd, said ZenithOptimedia was chosen because of its in-depth knowledge of the automobile industry.

''Their scientific and process-led planning with the help of tools such as Touchpoint and portfolio analysis were the main factors for Honda choosing them as their media partners,'' Sharma added.

Earlier the media duties for Honda Siel were divided between Dentsu Media and GroupM's media arm Motivator.

Satyajit Sen, CEO, ZenithOptimedia India, said, ''We are committed to providing the best ROI to Honda creating solutions that stand out on media -effectiveness, media efficiency and media leadership.''

Honda's creative business is divided among three agencies - Grey, Ogilvy India's Meridian and Dentsu. 

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers