Sports brand Reebok partners Zoom for Reebok-Zoom Glam Awards 2007
19 Dec 2007
New Delhi: Global sports brand Reebok India, in association with Zoom, an Indian premier glamour and entertainment channel will present the Reebok Zoom Glam Awards 2007 on 8 January 2008 at the JW Marriott Hotel, Mumbai.
Reebok's association with this property signifies its focus on lifestyle and fashion, a direct derivative of style, determined by its apparel, accessories and footwear collection.
"With an aggressive foray into the lifestyle segment in 2007, we have introduced some top-of-the-line exclusive range in apparel, footwear and accessories in association with some very high-profile fashion personalities," says Shamim Sajid, director, marketing and products, Reebok India.
Among the personbalities that Reebok has a product ot accessory association with are Hollywood actress Scarlett Johansson, rap singer Daddy Yankee, fashion designer Manish Arora, actree Sagarika Ghatge.
"As we see it, it's important for us to take significant and effective steps in reminding the consumer of the wide choices that Reebok offers. Reebok Zoom Glam Awards 2007 are, therefore, an initiative through which we hope to reinforce the proposition of being present in both on and off the field products with the consumers," said Sajid.
Last year, style diva Kareena Kapoor had bagged the 'most glamorous actor' (female) award along with the John Abraham taking away the 'Most Glamorous Actor' (male) award.
M K Anand, business head for Zoom adds, "Reebok Zoom Glam Awards is an annual property on Zoom, instituted successfully last year. The award is a logical extension of the Zoom's identity of being a glamour brand. Zoom recognises the fact that people from different walks of life contribute to the glamour quotient in society. These awards are for the flamboyant stalwarts in society and Bollywood celebs."
Reebok has opened large-format exclusive lifestyle stores in Delhi and launched lifestyle campaigns announcing the key propositions offered by Rbk lifestyle. Starting with the Fish Fry Collection by Manish Arora, Scarlett Johansson's Scarlett 'Hearts' Rbk" collection, the Travel Trainer Collection promoted with Daddy Yankee's latest album, the special Dhoni 7 Collection, the Two in Everyone Campaign featuring top cricketers, and recently its association with the football-based movie GOAL which brings to life both performance and lifestyle apparel.
Reebok commenced its India operations in 1995, and now has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore. It ranks amongst the top international footwear companies who are present in India. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real.
In support of its marketing, Reebok has introduced its fitness programmes in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok says it has trained and certified more then 900 trainers so far.
