TheOneAlliance bags distribution rights for Neo Sports
29 Jul 2010
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MSM Discovery, popularly known as TheOneAlliance, has entered into an alliance with Neo Sports for distribution of its channels Neo Sports and Neo Cricket all across India.
TheOneAlliance already handles the distribution of IPL matches on SET Max.
The partnership with Neo Sports strengthens its offerings in the sports domain, especially in the cricket segment. Neo Cricket holds the broadcast rights for all BCCI events till 2014.
TheOneAlliance, the distribution company Multi Screen Media (MSM) and Discovery Communications, has Sony, AXN, Discovery, Aaj Tak, NDTV 24x7 and others as clients.
