Flying Machine prepares to fly long haul with Abhishek Bachchan on board as brand ambassador

20 September 2007

Mumbai: Arvind Mills group company Arvind Brands has plans to fly its flagship denim brand, Flying Machine, to international destinations that include the US and western Europe, in addition to extensive plans for the brand in it''s home market, India.

According to J Suresh, CEO, brands and retail, Arvind Brands, the company has created a really global brand with Flying Machine.

The denim brand is present in markets such as the Middle East, Kenya, South Africa and Russia through other brands from its stable. Additionally, Arvind Brands has also been marketing and distributing brands such as Arrow, Lee, Excalibur and Wrangler in the domestic market.

It recently entered into a joint venture with luxury and casual apparel maker Diesel for a premium branded retail venture. According to a Morgan Stanley report, Arvind Mills is eyeing a five to seven times increase in its branded apparels business over the next three to four years.

In FY 2007 the turnover of the company''s branded apparel business was around Rs250 crore.

It has now signed up Bollywood star celebrity Abhishek Bachchan to endorse the Flying Machine brand.