Advertising/branding
Kingfisher Airlines Names Deepika Padukone as Brand Ambassador
By | 31 Oct 2007
Timex Watches rebrands itself Timex Group
By | 31 Oct 2007
Louis Philippe targets youth with sub-brand Lp
By | 27 Oct 2007
HBO wants to be known as a brand in India, rather than a TV channel
By | 26 Oct 2007
Donear Industries postpones retail launch to December; appoints cricketer Yuvraj Singh as brand ambassador
By | 26 Oct 2007
Royal Classic looking at Middle East and South Asia (MESA) markets
By | 26 Oct 2007
Kodak launches spectacle lenses
By | 19 Oct 2007
Hidesign to tap Chinese market with range of acessories
By | 17 Oct 2007
Kores enters gift-marketing segment, launches metal pens
By | 17 Oct 2007
Ricky Ponting is the new brand ambassador for Valvoline Cummins
By | 16 Oct 2007
Lowe steals the show with Grand Effie at Advertising Club, Mumbai
By | 13 Oct 2007
Nokia Siemens Network transfers Berlin radio access R&D operations to Wipro Technologies
By | 12 Oct 2007
US Polo Association ties up with Arvind Mills
By | 11 Oct 2007
Future Group planning an ad spend of Rs 50 crore
By Our Corporate Bureau | 11 Oct 2007
Amway India launches TV campaign
By | 09 Oct 2007
Fiat India seeks new advertising agency
By Our Corporate Bureau | 08 Oct 2007
Goodbye, Chrysler, no go, Benz, says Daimler - but shareholders do not like it
By Our Corporate Bureau | 04 Oct 2007
Wipro launches quad-core desktops
By | 04 Oct 2007
Reebok for long-term association with sportspersons
By | 04 Oct 2007
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
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History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
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History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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