Nafed’s digital marketing platform to connect Farmer Producer Organisations nationwide
29 Dec 2020
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The National Digital Marketing platform being created by the National Agricultural Marketing Federation (Nafed) will link Farmer Producer Organisations (FPOs) from across the country providing a nationwide market for farm produce, union agriculture minister Narendra Singh Tomar told a delegation of farmers from across the country supporting the new farm laws.
The Farm Acts are part of the steps taken by the government towards doubling farmers income by 2022, Tomar said while explaining the benefits of the farm Acts.
Union minister for agriculture and farmers welfare Narendra Singh Tomar met representatives of the Federation of Indian FPOs and Aggregators (FIFA) representing 15 states and around 500 FPOs at Krishi Bhawan on Wednesday.
They expressed their support for the recent agriculture sector reforms and thanked the minister for the enabling environment which these Acts have created to scale business of FPOs to benefit the small and marginal farmers.They narrated their experiences in which they described how small farmers have benefitted from the recent reforms and farm Acts.
These legislations, which include the Farmers’ Produce Trade and Commerce (Promotion & Facilitation) Act, 2020; the Farmers (Empowerment & Protection) Agreement on Price Assurance and Farm Services Act, 2020; Liberalisation of control orders under the Essential Commodities Act; Agriculture Infrastructure Fund (AIF)and operational guidelines for promotion of 10,000 FPOs together will support FPOs to set up their own markets and thereby enhance farmers’ incomes.
This will lead to increased volume of production, especially of horticulture crops and value-added commodities. Institutional support, including credit will strengthen small farmers and Farmer Producer Organizations (FPOs). It will also give a big boost to the agri-logistic infrastructure while also developing backward and forward linkages to meet demand of all consumption zones of India.
Nafed has been designated as one of the National Implementing Agencies for formation and promotion of 10,000 FPOs programme of the ministry of agriculture and farmers welfare, which will lead to `One Nation One Market’ and make the FPOs a mass movement.
Nafed has acquired FIFA to provide market linkage support to the FPOs for their produce and create markets in partnership with the FPOs under the brand of NAFED e-Kisan Mandi (NeKM) which will be connected to the National Digital Marketing platform being created by NAFED.
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