CNN International and Kirloskar sign ‘Going Green’ program

07 Dec 2009

1

CNN International and the Kirloskar Group have signed a three-year advertising partnership around the network's 'Going Green' initiative.

The commercial association complements the Kirloskar Group's ongoing commitment to providing green technology solutions in energy.

The sponsorship includes 30-second promos around a dedicated week of coverage in December and CNN's half-hour special, 'Going Green:

TheClimate Summit'.

Online, Kirloskar will run co-branded banner advertisements across the networks flagship 'Going Green' website, www.cnn.com/goingree.

Speaking on the commercial tie up with the Kirloskar group, William Hsu, vice president, news advertising sales, CNN International said, ''The campaign is a compelling mix of brand and product advertising and will extend Kirloskar's brand footprint to connect with CNN
International's upscale audiences across Asia, Europe, Middle East and Africa. It will also reach audiences globally via CNN.com.''

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers