Cholamandalam Distribution Services targets housewives
13 Sep 2004
Chennai: The city-based fund mobilisation and financial advisory company Cholamandalam Distribution Services Limited has decided to rope in housewives to expand its business. The company has devised a referral scheme called the Prosperity Partner Programme, whereby housewives could earn a good sum by referring their family members or friends to Cholamandalam Distribution Services to avail of the company's services.
According to D Arulmany, business head, housewives do not have to sell anything. "All they have to do is to refer to us the names and addresses of their friends and close family members who are in need of financial advice."
For the referral services, the company will pay the empanelled housewives 50 per cent of what Cholamandalam Distribution Services would earn by offering the required services. The company distributes mutual fund, fixed deposits, bonds, PAN card processing, post office savings, life and non life insurance products.
Meanwhile, the company is in the process of expanding its reach and offerings. "We plan to open six more branches in the four metros in six months time," says Arulmany. In the last three months, the company has established 12 new offices in the four metros taking the total number of branches to 41 in 24 cities.
Speaking about the proposed offerings he said that the company would get into tax and equity investment advisory services. "Our target is to increase our fund mobilisation to Rs3,750 crore this fiscal as against last fiscal's figure of Rs2,500 crore. We hope to double our revenue to Rs12 crore this year."
Featured articles
![](/Uploads/Images/thumb_733d509d-493c-41e9-b429-1260d912bb91-Aerogel-Crayon.jpg)
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
![](/Uploads/Images/thumb_294b0bec-6ff0-43c9-9fbc-a14e7cc70fa5-COP28.jpg)
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
![](/Uploads/Images/thumb_97943c9b-6e8f-429b-b355-1d4502bac437-Ponzi-Money.jpg)
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
![](/Uploads/Images/thumb_0f8359a3-2528-4faf-86c9-707fb7bccc01-Hdfc-logo.jpg)
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
![](/Uploads/Images/thumb_dc6b9dcc-e31e-4574-82e7-928e089406e0-Finger_millet.jpg)
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
![](/Uploads/Images/thumb_e37827da-fafd-4991-8635-60fade3df34c-ICM.jpg)
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
![](https://businesshistory.domain-b.com/Uploads/Videos/Images/thumb_61209e69-fdfb-493a-add7-afc253731af7-YouTube-thumbnail-Hovercraf.jpg)
History of hovercraft Part 3...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
![](https://businesshistory.domain-b.com/Uploads/Videos/Images/thumb_f5cfed27-cd8d-4644-9c6b-d1f3f64fb558-YouTube-thumbnail-Hovercraf.jpg)
History of hovercraft Part 2...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
![](https://businesshistory.domain-b.com/Uploads/Videos/Images/thumb_1510a271-632f-46ba-846b-a761ccffe903-History-of-Hovercraft.jpg)
History of Hovercraft Part 1...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
![](https://businesshistory.domain-b.com/Uploads/Videos/Images/thumb_b54c323b-99c2-47ed-9df1-06452504c83a-YouTube-thumbnail-Indian-tr.jpg)