YouTube launches channel to stream Indian blockbuster movies
08 Jun 2011
Popular video streaming site YouTube has launched 'YouTube Box Office', an exclusive channel which will air a blockbuster movie every month.
The service will feature Yash Raj Films' Band Baaja Baaraat as its maiden offering.
The YouTube Box Office channel would also feature other movies from the YouTube's movie catalogue of over 1,500 titles including regional language films.
The channel would be available to all users in India but users in other countries would not be able to view it as it will be IP blocked for them. The channel has partnered with Intel, which will be an exclusive presenting sponsor for the channel.
YouTube Japan-APAC director content partnerships Gautam Anand said, "We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute; this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilise the platform and engage the YouTube community."
Intel South Asia director - marketing Sandeep Aurora added, "Intel is extending the 'Smart visuals, brilliant performance' positioning of its latest second generation core processors with this association. The YouTube Box Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs."
