Sweden's Sia Home Fashion comes to India
04 Mar 2009
Swedish brand Sia Home Fashion has been launched in to India. Created by Sonja Ingegerd Andersson in the south of Sweden in 1963, Sia reflects Andersson's passion for decoration, her love for nature and her desire to share the pleasure of feeling good at home.
SIA offers two collections each year. These collections are divided into various themes with different styles from classical to modern. Those themes, the strength and the originality of SIA, comprise a combination of products creating the atmosphere of one or various rooms in the house with a selection of colours and a particular style.
A collection has about four or five themes and includes Sia's flowers and potted plants. Seasonally there are Christmas and Easter themes and there is even a popular children's collection. Candles, furniture and lighting complete the looks.
The Neutrals and Naturals collection, which has been launched in India, expresses ethereal luxury which combines the softness of chalk whites, beiges and off whites to give this collection the delicate earthy feel of spring. These naturals and neutral colors allow for telescoping of styles with a subtle elegance of home furnishing and dining grandeur.
The Sia Home Fashion collection includes a very trendy range of delicate colours that combine references to modernism and classic notes to attain a classy urban décor.
The range offers everything under one roof from furniture, flowers, décor items like vases, containers, crystal ware, including textiles like cushions, throws along with the entire tableware range.
''Decoration becomes an expression and reflection of personality, with style, to communicate moods and different meanings of the soul. Sia Home Fashion aims to become the undisputed leading international brand in home decoration accessories, which differentiate its offer through continued creativity and renewal with each new collection,'' said Gaelle Lunven, head, Asia Pacific for Sia Home Fashion.
Lunven says, ''One major key to Sia Home Fashion's success lies in its product mix ; flowers of course, with an undisputed quality, variety and "savoir-faire" are complemented by collections of textiles, tableware, furniture, lighting, vases, frames, candles, candleholders, and a broad variety of giftware and accessories to meet the consumers desires. Sia Home Fashion wants also to be source of inspiration for the consumers.''
