Avon launches campaign to empower women against domestic violence
28 Jan 2011
Global beauty company, Avon has launched the Avon Believe World Tour to empower women against violence.
The campaign, unveiled by Avon's global ambassador, Reese Witherspoon and Avon chairman and CEO, Andrea Jung on the company's 125th anniversary, will travel to 16 cities across the globe for the initiative.
Avon also announced the creation of a $1-million Avon Global Believe Fund to support women's domestic violence shelters and agencies in each of the 16 cities of Atlanta, Dallas, Los Angeles, London, Istanbul, New York, Chicago, Mexico City, Warsaw, Moscow, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg.
The global effort also aims to draw attention to the alarming lack of adequate support for women and children who are victims of domestic violence in communities everywhere.
''As the company for women, Avon feels an obligation and responsibility to play a leadership role in helping to improve the lives of women around the world, and we truly believe we can make a difference,'' said, Jung.
The Avon Foundation for Women, founded in 1955 to improve the lives of women, will partner with the National Network to End Domestic Violence (NNEDV) to identify and fund an international network of non profit organisations to help provide critical life-saving services for victims of domestic violence and their families, the company said in a statement.
