Lowe Kolkata wins creative duties for Amrit Group

Lowe Kolkata has won the creative duties for the Amrit Group, a company which deals in manufacturing and production of animal feeds, poultry and dairy products. Lowe's immediate mandate will be to popularise the group's newly launched consumer food section. The first product to hit the market will be milk in pouch packets. Later, the group plans to launch variants such as curd and paneer.
 
The milk brand will be launched in various phases around the country, beginning with Kolkata and followed by the rest of West Bengal and East India. The other products from the consumer food stable will be launched later this year.

The media duties have been awarded to Lintas Media Group.The account size is pegged at Rs 3-4 crore. Lowe Lintas won the account after a multi agency pitch which included two other agencies.
 
The Amrit Group was started in 1994 and its business ventures include breeding farms, hatcheries and processed food products.