Fosters appoints Ogilvy RedCard

Ogilvy RedCard has been appointed by Foster's to conceptualise and execute its wine activation engagement programs in Asia.

Jane Garland, marketing director, Asia, Foster's says of the appointment, ''Foster's has ambitious plans in the region and we want to capitalise on the expertise and strengths of Ogilvy & Mather. Ogilvy RedCard is best positioned to help us achieve our objectives through their media neutral approach to marketing, their strong network throughout Asia and their cultural DNA.''

Robert Doswell, managing director, Ogilvy RedCard said,''The demand for wine is increasing fast in Asia and Foster's has all the right brands to further take advantage of this. We are pleased to partner and help grow their business.''

Foster's currently markets a range of category leaders, including: Penfolds, Wolf Blass, Rosemount, Lindemans, Beringer and Wynns across the region.