CCD becomes gaming zone
16 Nov 2009
Café Coffee day (CCD) has now also become a gaming zone besides a coffee bar. The company has tied up with Sony PlayStation. As a part of the tie up, Sony will set up kiosks across CCD outlets in Mumbai, Bengaluru and Delhi. While sipping on a cup of coffee in a relaxed ambience, gamers can get firsthand experience of true gaming entertainment at these kiosks.
A lucky winner, selected through a draw, also stands to win a PlayStation Portable (PSP).
All one needs to do is sip on coffee and try the advanced gaming and communication device, and fill out a form to enter the lucky draw.
In fact, over the years, CCD and other coffee chains have emerged as an interactive alternative media for brands to communicate with the 'young at heart'. Brands like Levi's, Channel V, Bindass and TVS Scooty have, in the past, tied up with CCD to target their common audience base.
Apart from the on-ground promotion within the CCD outlets across Mumbai, Delhi and Bengaluru, the brand also ran a special feature on the MTV show, Wassup, where this activity was promoted.
Café Coffee Day is a part of coffee conglomerate, Amalgamated Bean Coffee Trading Company. Starting out with one coffee bar in Bengaluru in 1996; today, CCD has become India's largest retail chain of cafés with 833 outlets in 118 cities around the country.
