Domino’s Pizza introduces Choco Lava cake
04 Dec 2009
Domino's Pizza (now Jubilant FoodWorks Limited) has recently announcedits foray into desserts with the launch of the Choco Lava Cake.
The newly launched product is a chocolate cake on the outside with hot molten chocolate filled inside. Domino's recently had introduced pastas on their menu.
Domino's Pizza India recently changed its corporate name to Jubilant FoodWorks Ltd. Jubilant Bhartia Group holds the master franchisee rights for the Domino's Pizza brand and operations for the whole of India, Nepal, Sri Lanka and Bangladesh.
However, the company will continue to use the brand name of 'Domino's Pizza' for marketing and other related purposes.
"The decision to change the name has been taken to align ourselves with the branding of the Jubilant Bhartia Group, promoted by Shyam S Bhartia and Hari S Bhartia," Jubilant FoodWorks chief executive officer Ajay Kaul said.
"We believe that the food service industry has potential for significant further growth and we plan to leverage our market position and experience in the food services industry... The name change is also in sync with this ambition of ours," Kaul added.
