Entrack opens store in Ahmedabad to market organic food from Germany

Rajkot, Gujarat-based Entrack Organic Haus Pvt Ltd has opened an organic food outlet in Ahmedabad that would sell household goods imported from Germany, much before the government opens the retail sector in India to global competition.

Besides organic food imported directly from Germany, Entrack will also sell other household articles such as natural cosmetics, household cleaners and nutritional supplements imported mainly from Germany.

Ahmedabad has been selected for launching the flagship store because of its predominantly vegetarian population, Dilip R Doshi, chairman and managing director of the company, said, adding that the company plans to open two stores in Mumbai by the end of this year.

Organic Haus plans to expand both by opening individual stores as well as by franchisee, shop-in-shop or embedded outlet model, he said.

The company will import almost all vegetarian and organic items from Germany and Australia as these countries guarantee 100 per cent organic produce.

Organic certificates confirm and document this high standard of quality while also guaranteeing the protection of the environment through sustainable farming.

Organic agriculture has a long tradition in Germany and is exemplary throughout the world.  The German hexagonal organic seal is a model for the European Euro-Leaf, according to the company.