Kraft coins name for snacks company - Mondelez International
22 Mar 2012
Kraft Foods, owner of UK chocolate maker Cadbury, yesterday announced that its post-spinoff global snacks company would be named Mondelez International.
Cadbury will be part of Mondelez International, alongside other brands such as Trident, Oreo and Ritz, with estimated revenues of $32 billion and will be based in separate headquarters in Illinois.
The other company with revenues of $18-billion, will focus on its North American food business and will be named Kraft Foods Group, which will include brands such as Planters, Maxwell House coffee and Oscar Mayer meats.
Kraft said it had asked employees from around the world to suggest names for the new company. More than 1,000 employees submitted more than 1,700 names. Mondelez International is a mix of suggestions from two employees-one in Europe and one in North America.
The name Mondelez (pronounced mohn-dah-Leez) is derived from two Latin words, "monde" meaning "world" and "delez" expresses "delicious."
The company's shareholders will have to approve the name at a meeting in May, and if approved, the name will take effect before the end of the year.
