Konkona sen and Irfan Khan promote Nerolac Paints
17 Sep 2009
Konkona Sen and Irfan Khan have been charming audiences with their screen chemistry in the new Kansai Nerolac Paints new campaign called Apke Rang. Apki Pehchan being telecast on television.
The television ad goes into a flashback when the married couple were younger and focuses on rediscovering oneself through the process of painting.
This film showcases the married couple whose home is being painted.They seem angry with each other, with life… until they chance upon a flute…a flute that they once connected over, till the pressures of life took over.
During the process of painting, they chance upon the flute and this helps them re-discover the people that they once were and reconnect.
The film showcases design possibilities for homes with Nerolac Impressions while creating distinct imagery for itself within the category.
After southern superstar Mohanlal and Amitabh Bachchan, Nerolac has roped in these two versatile celebrities to firmly establish Nerolac Impressions in the premium segment and connect it to consumers using a relevant motivation.
