VLCC to strengthen marketing plans

Vandana Luthra Curls and Curves, VLCC, a brand in the slimming and wellness domain, is looking at strengthening its marketing plans, with a budget of Rs 70-75 crore for both national and international activities.

Vandana Luthra Curls and Curves, VLCC, a brand in the slimming and wellness domain, is looking at strengthening its marketing plans, with a budget of Rs 70-75 crore for both national and international activities.

As part of this plan, it has appointed Ogilvy India as its creative agency, following a multi-agency pitch.

Equus, the incumbent, had worked on the business for about four years, after it took over the account from JWT, which had handled it for about six years.

M&C Saatchi also handled the personal care bit for a while.

MPG, which came onboard last year, continue to hahandle the media responsibilities.
 
VLCC has also partnered with Media Contacts, the global interactive media network of Havas Digital, to solidify its digital plans.

141 Sercon, the below-the-line arm of Bates 141, has been VLCC's CRM partner for a year now. However, the agency did not play too active a role so far, as plans have begun to take shape only now.

VLCC is planning to extend its presence to about 150 locations, which means entering new countries - Qatar and Kuwait - as well as adding centres in India.

The company also plans to bring on brand ambassadors, a male and a female, one from Bollywood and one from cricket would be considered.