USA Today to be launched on August 3
28 Jul 2009
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USA Today has announced that it will launch its new e-Edition on 3 August. The e-Edition is an exact replica version of USA Today featuring additional interactive and exclusive content.
The e-Edition product will also include a Saturday-Sunday edition called USA Today Extra, the first-ever regular weekend product from USA Today, available only to print edition and e-Edition subscribers.
"USA Today is perfectly modelled to suit all the new and emerging technologies we are seeing in the marketplace," said Dave Hunke, president and publisher, USA Today.
Subscribers will receive an email notification each morning alerting them to their e-Edition delivery.
Features of the e-Edition include:
- Daily "Editor's Picks" - Highlighting the best of the day's content.
- Table of Contents - A section by section table of contents, providing direct access to articles inside the newspaper.
- Videos - Online videos embedded directly into the accompanying newspaper content.
- Puzzles and
- Snapshots - USA Today's popular infographic, with an interactive bonus allowing readers to actively participate in quick polling results.
- Featured Pages and Thumbnails - Quick scan option to review USA Today featured pages like weather, markets and TV listings. A thumbnail section for each page in the newspaper.
- Search - The ability to text search content and advertisement in the day's issue and through back issues
- Back Issues - Easy access to all digital back issues, available from product launch.
- Text to Speech - One-button text to speech capability, allowing subscribers to have the news provided in an audio format.
- Multifunction display - Read content in the newspaper format, or simply as text. Other options allows subscribers to zoom, fit-to-page, print and email.
- Connect to Internet - All links throughout content and advertisements will be clickable, allowing readers to access Web sites outside the digital reader environment.
