Titan teams up with HP to launch smart watches

Tata group watch and jewellery firm Titan Co has joined hands with global information technology solutions provider HP Inc to launch a range of smart watches.

"The range of smart watches will be launched later this year in India and select international markets," Titan Co said in a statement.

The combine will use innovative materials, design and custom technology to manufacture a range of products that are responsive, and not intrusive, it added.

S Ravi Kant CEO of Titan Co's watches and accessories division, said the two companies would create a unique lifestyle offering for people not only in India, but also across the world.

This category of smart watches is going to change the way people view the art of timekeeping and beyond. They can still wear ''a drop-dead gorgeous watch on their wrist infused with 'smart' technology for a new era of access and connectivity'', he added.

HP Inc General Manager, Wearables and Smart Platforms, Sridhar Solur, said although personal style is the ultimate self-expression, some smart accessories on the market force consumers to sacrifice form for function.

''Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want but that are more connected and responsive to the way they live today,'' Solur said.

Titan, a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO), has presence in watches, jewellery and eyewear. It had closed 2014-15 with an income of Rs 11,791 crore, a growth of 9 per cent over the previous year.