Alva Brothers Entertainment unveils lifestyle media network

26 Nov 2010

1

Alva Brothers Entertainment has announced the launch of Real Lifestyle Network, a premium lifestyle media network, which will offer a bouquet of lifestyle channels in the country.

The network's first offering will be Food First, a television channel dedicated to food and food related experiences, which will debut in early 2011. The other channels will be launched subsequently over the next year.

''With Food First and the channels that are to follow, we're going about building new broadcast categories that will set benchmarks for value, quality, relevance and entertainment for Indian consumers,'' said Nikhil Alva, group chief executive officer, Alva Brothers Entertainment.

Food First will be a pay channel and will be available across the country on both digital and analogue distribution platforms.
The channel has already started technical runs, uplinked from Turner International's broadcast earth station in Hong Kong and is available on select networks across the country.

The high definition channel will showcase programmes featuring the biggest names in the world of food from across the globe and is looking towards upwardly mobile English speaking, 18+ male and female viewers as its target audience.

''In sync with the times, we are also building strong extensions in the digital media, including web and mobile, to stay connected with the target group that is wired into the new media,'' said Manisha Tripathi, business head, Real Global Broadcasting.

The Alva Brothers (Holding Company), are the promoters of Miditech Pvt. Ltd, which is one of  India's largest independent production companies creating world class programming for leading broadcasters in the region across genres and languages.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers