Whirlpool is now top selling refrigerator, LG gets second slot
28 Dec 2006
New Delhi: For the first time Korean consumer durables leader LG has been relegated to the number two spot in the mass category of refrigerators having been overtaken by Whirlpool for the last two months running.
The ORG GFK data for retail sales in October and November puts LG behind Whirlpool in value market shares for direct cool refrigerators. Moreover, Whirlpool is just a kissing distance from LG in the volume market shares for direct cool refrigerators.
What's more, Whirlpool has gained market shares against LG on a month-on-month basis in November over October. Direct cool (DC) category, a mass product, accounts for about 70 per cent of the overall unit sales and more than half of the value of refrigerators sold in the country.
Company
sources at LG India attribute this to the company not
having any products in the higher capacity of DC category
like its competitors
and to the fact that margins in the low end are meagre.
Whirlpool says it has gained due to the success of its
new DC range Genius launched last year.
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