Danone''s Chinese JV in trouble?
22 Jun 2007
While
Danone continues to battle with the Wadia group, its
JV with its local Chinese partner the Wahaha Group too
may have run into trouble. (See: After
Britannia, Danone locks horns with its Chinese partner)
Danone made its entry into China in1996. The French
company tied up with China''s Wahaha Group, which literally
means "laughing baby".
The
Chinese baby went on to take on global giants like Coca
Cola and a decade later, its 39 JVs with Danone are
in troubled waters.
Danone, which owns a 51-per cent stakes in all these
joint ventures, reportedly discovered that 20 companies,
set up by Wahaha''s chairman, Zong Qinghou, were allegedly
selling identical products like those made by the JVs.
And so, Danone''s demanding a 51 per cent stake in these
20 companies.
But
that''s one side of the story.
According to Chinese media reports, Zong claims that
Danone is resorting to pressure tactics to acquire these
companies at a cheap price. The battle has now moved
to the Chinese and US courts with Danone even demanding
exclusive branding rights for Wahaha.
This is Danone''s second such battle in Asia. Its Indian
joint venture partner, the Wadia group has also threatened
legal action against the French company using the Tiger
brand. That brand is a part of Britannia, which is Danone''s
Indian joint venture with the Wadia group.
But
Britannia wants to launch Tiger as its own brand in
international markets like Indonesia. And now, as Britannia
gears up to flex its muscles in the overseas market,
Danone wants to go solo in India for its dairy foray.
While
Danone has sought the government''s approval for this,
the government has told the French food firm that it
needs a no-objection certificate from Britannia to do
so and has conveyed this to the Reserve Bank. (See:
Danone must abide by Press Note 1: Commerce Ministry).
So
far the Wadia owned Britannia has not given Danone its
consent.
Folklore
has it that the age of a joint venture is around seven
years. By that yardstick, Danone has survived pretty
well, both in China and in India. But experts say that
with controversy surrounding both these JVs, Danone''s
future plans could suffer a setback.