Edox watches venture into Indian market

Mumbai: The leading Swiss watchmaker Edox (www.edox-watches.com) has launched its exclusive collection in India. With nearly 120 years of experience and achievements, Edox is today active in over 70 countries and has a well-balanced collection of attractive, personable designs.

The Edox watches feature designs sized and styled for both women and men. The products will first be first available in Mumbai, New Delhi and Chennai and then would further extend its line to other Indian metros. The Edox range begins at an affordable Rs 15,000.

Constantly leaving its mark on the watch industry, Edox now distinguishes itself with innovative technology and design. Its exquisite and unique watch designs have helped it in earning the coveted Watch of the Year award by the influential Italian specialist periodical Orologi.

Says Edox president Alexandre Strambini: With a growing population and an impressive economical growth, India has become a key market in the Asian region. This translates into a growing need for the Indian consumer to want unique sophisticated products at competitive prices. The Edox range offers a watch to a cross-section of the socio economic strata and, needless to say, we believe that like everywhere else Edox will become a brand to reckon with in India.

Edox designed and perfected its extra-thin 26000/27000 movement, barely 1.4 mm from front to back. It soon opened the way to a series of particularly successful model lines: first Les Bemonts (the worlds slimmest watch range), followed by the Les Fontaines collection. A symphony in steel is what describes the Les Combes range, and Les Agaces is the ultra-flat, sapphire-crystal collection.

First launched in Basel, the Swiss watchmaker has turned stainless steel into nothing less than a truly noble metal. It features designs sized and styled for both women and men, all fashioned exclusively in steel.

Since it was founded in 1884, Edox has obtained a position among the great names of watch-making. A passion for beauty, mastery of the watchmakers craft and attention to detail are at the very heart of its models. Edox incorporates the traditional values of craftsmanship into fashion and flair. As a result, Edox brand today commands the respect of millions of customers all over the world.