Bose Corporation to expand its presence in India
06 Feb 2008
New Delhi: Acoustics company Bose Corporation chartered a course to expand its presence in India, and has shut down its research and development centre in the country on account of a shortage of skilled engineers.
According to Ratish Pandey, general manager of Bose India, ''We have shut the R&D centre in Bangalore as we found it difficult to source engineers specialising in embedded software. Besides, the centre was not able to drive up the desired results as it was difficult to synergise operations with the office in Boston.''
Bose unveiled two models of its Lifestyle home theatre systems, the V20 and the V30, priced at Rs1.29 lakhs and Rs1.91 lakhs respectively. The high-end lifestyle home theatre systems would be marketed through the company's own 16-outlet strong retail network that spans nine cities. Bose will undertake branding initiatives through select press advertising.
The company has no intentions of setting up manufacturing facilities in the country in the near future, and is content observing trends for now. According to Pandey, cost effective consumer electronic manufacturing needs high volumes. For now, Bose is seeking IT support from India, with all of its IT outsourcing from the parent company in the US coming to domestic shores.
According to Pandey, the company is optimistic about its growth prospects in India, and is ''looking at India and China aggressively to expand.'' He said Bose will be ''increasing the number of the retail outlets in the country by expanding into the tier-2 and tier-3 cities as well.'' Institutional sales make up a large share of Bose's revenues in India.
Bose Corporation has a significant presence across in five verticals, which include home, professional, automotive, noise reduction and scientific products.
