IMImobile in deal with MTN to bring mobile and online content to 103 million users

Millions of mobile and online content users across Africa and the Middle East will reap the benefits of a landmark tie-up between MTN and India-based software and managed services provider IMImobile linked to 350 content providers worldwide.

Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East, while IMImobile is a provider of converged mobile and online technology platforms and content services to mobile operators and media companies around the world.

The two companies have teamed up in a move to address the growing demand for content in emerging markets. This strategic partnership will entail providing MTN's 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music (with local and international flavour), sports, games, entertainment, news and much more.''

It will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around $150.2 billion in 2011, up from $89,3 billion in 2006, worldwide.

The 16 countries IMImobile will be deploying its full CMS across are: Botswana, Côte d'Ivoire, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Swaziland, Uganda, Zambia, Benin, Guinea Bissau, Guinea Republic Conakry, Liberia, Afghanistan, Syria, Cyprus and Yemen.

IMImobile will directly connect its central platform in London to the existing CMS platforms of  five countries: Nigeria, Ghana, Cameroon, Iran and Sudan.