India among top internet growth markets: study
29 Oct 2012
India is among the three fastest-growing internet markets in the world according to a study by industry body Assocham and internet tracking website ComScore.
"Among the Bric nations, India has been the fastest growing market adding over 18 million internet users and growing at an annual rate of 41 per cent," the study said.
The study added that the internet user base in the country was approximately 125 million.
"China added over 14 million users to reach 336 million internet users by the end of July 2012. Russia and India show similar trends in online usage patterns along with similarities in e-commerce and payment types," it said.
The study pointed out that India was also among the top-three fastest growing markets worldwide in the last 12 months.
Assocham secretary-general D S Rawat said, interestingly, with around 75 per cent of online audience between the age group of 15-34 years India was one of the youngest online markets globally.
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