Ista Hotels to be rebranded as Hyatt Hotels
30 Oct 2012
Hyatt Hotels Corporation today said that a Hyatt affiliate has signed management agreements with IHHR Hospitality Private Limited (IHHR) for five Ista hotels in India to be re-branded by Hyatt.
Under the agreement, the fully operational Ista hotels will be known as Hyatt Bangalore, Hyatt Pune, Hyatt Hyderabad, Hyatt Ahmedabad and Hyatt Amritsar. The rebranding exercise is expected to be completed by March 2013. The agreements were signed by both parties on October 29, 2012 in London.
Hyatt said in a statement that each of the five Ista hotels enjoy premium locations within their respective cities and reflect a contemporary and modern design that offers the business traveller a convenient and stylish place to live, dine and meet.
"This opportunity allows Hyatt to further consolidate its distribution in India and offer its guests a choice in new markets such as Bangalore, Amritsar and Ahmedabad, " said Ratnesh Verma, senior vice president, real estate and development for Hyatt Hotels & Resorts in Asia-Pacific.
"The re-branding will also enhance our representation with a great collection of high quality hotels that are already recognised as market leaders in guest experience and performance," Verma said.
The mutually beneficial association between the two hospitality companies will, in turn, enable the five hotels to enlarge their global reach, become a part of Hyatt's popular Hyatt Gold Passport loyalty program and other marketing initiatives, take advantage of Hyatt's well-established systems and processes, and participate in Hyatt's extensive network of hotels in 45 countries.
