Jotun Group ties up with the retail giant 'Lifestyle International (P) Ltd'
09 Jan 2009
Jotun India Pvt. Ltd, a Norwegian paint company, has tied-up with the retail giant - 'Lifestyle International (P) Ltd'. The company has done a promotional / advertising agreement with Lifestyle stores across India.
Jotun has coloured on the walls of Home Centre by Lifestyle, a one-stop destination for furniture, home décor and home furnishings.
The walls have been done up to accentuate the desired look, painted with different colours, textures and with suitable lighting to match the rooms.
Says Percy Jijina, GM, Decorative, Jotun India Pvt. Ltd, "We will be supplying paint to the Home Centre by Lifestyle stores across India.
Home Centre by Lifestyle is designed so that the consumer can not only see the colour, but can experience the feel created by different colours and textures. The idea is to expose the consumer to how paint can affect the mood, style and tone of a room."
Each wall will be of a different colour, with its product name and shade number displayed alongside, for the convenience of the consumers. One can get all the information at the counters, from the shades available, to the different products that will suit a look, to the contact details of dealers in the city.
The walls of a room enhance the look that the home owner wants to create, and therefore, to allow the consumer to experience this, the group has used acrylic products, specifically Jotun Finomastic Gold and Finomastic Silk.
There are 14 Lifestyle stores and seven exclusive Home Centre by Lifestyle stores across Ahmedabad, Bangalore, Chennai, New Delhi, Gurgaon, Noida, Mumbai, Pune, Jaipur and Hyderabad.
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