Dow Jones appoints new GMs for The Wall Street Journal Online, Barron''s Online and MarketWatch.com
27 Aug 2007
Shortly after the majority of shareholders from among the Bancroft family voted to support the bid by controversial media tycoon Rupert murdochDow Jones & Company today announced general managers for The Wall Street Journal Online, Barron''s Online (www.barrons.com) and MarketWatch.com, and named key appointments in marketing and advertising operations within The Wall Street Journal Digital Network (formerly Dow Jones Online).
Effective immediately:
- Daniel
Bernard, vice president of marketing for The Wall
Street Journal Digital Network, is now general manager
of The Wall Street Journal Online (WSJ.com).
- Gail
Griffin, general manager of The Wall Street Journal
Online, is now the first dedicated general manager
for Barron''s Online.
- Jim
Bernard, vice president of strategy and market intelligence
in Dow Jones''s Enterprise Media Group, is now general
manager of MarketWatch.com.
- Matt
Ellsworth, advertising solutions manager for Yahoo!
Finance, is now vice president of marketing at The
Wall Street Journal Digital Network.
- Sandra Baez, director of advertising operations at MarketWatch.com, is now vice president of advertising operations at The Wall Street Journal Digital Network.
"Daniel, Gail, Jim, Matt and Sandra bring high appreciation for innovation, strong passion for our brands and impressive track records in digital media," said Gordon McLeod, president of The Wall Street Journal Digital Network. "I''m excited to have their leadership and entrepreneurial spirit as we continue to pioneer creative solutions for advertisers that align with the award-winning editorial content and innovative tools that differentiate WSJ.com, Barron''s Online and MarketWatch.com."
The Wall Street Journal Digital Network comprises of business and financial news websites including The Wall Street Journal Online, the largest paid subscription site on the web with 983,000 subscribers; Barron''s Online, the site of America''s premier financial weekly with 102,000 subscribers; MarketWatch.com, a leading investing and financial news site with 100 journalists in 10 bureaus around the world; and AllThingsD.com, a new site devoted to news, analysis and opinion on technology, the Internet and media.
Dow
Jones says, "marketers seeking to target business
decision-makers or affluent and influential individuals
can reach more than 15 million unduplicated, unique visitors
per month across The Wall Street Journal Digital
Network.
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