Micromax makes undisclosed investment in ixigo

Handset manufacturer Micromax Informatics has made a strategic investment in Indian mobile travel, search and marketplace, ixigo, in return for a minority stake. The companies, however, did not disclose the investments nor the stake.

''We are really impressed with ixigo's talented team and its mobile technology. We look forward to working closely with them to build on-demand and one-click travel experiences for Micromax consumers,'' said Rahul Sharma, Co-founder at Micromax Informatics.

''We will be announcing more such partnerships over the next few months to accelerate our journey into services,'' he added.

ixigo helps Indian travellers plan their trips, find the best train and bus services, book cheapest flights, cabs and hotels among others.

This investment further reinforces Micromax's entry into application services.

It will also give ixigo a reach of over 30 million incremental users over the next year, it said.

''Travel and transportation is one of the most important and frequent use-cases for mobile users and we are excited to partner with ixigo to create a deeply integrated & embedded experience for our consumers. This is our first growth-stage investment and we look forward to partnering with exciting ventures from around the world to improve the experience of Micromax consumers,'' said Kumar Shah, Head of Strategy and M&A at Micromax Informatics.