Mid-Day unveils new campaign today

Leading afyernoon tabloid Mid-Day says it will unveil a new campaign to popularise its new look. Recently Mid-Day revamped its online edition Mid-day.com with a new look, which now sports new font and chic colours, and is also visually stronger. It also has an integration of Twitter, Facebook, YouTube.

The campaign aims to position Mid-day.com as the fun and information break for the YUMPI throughout his working day. The campaign has been created by Origin Beanstalk Creative consultancy.

Manajit Ghoshal, MD and CEO, Mid-Day Infomedia Ltd explained that the campaign captured the irreverent and witty style in which Mid-Day caters to the information and entertainment needs of the 'Pros on the Go'.

Mid-Day's brand promise is to inform and entertain young professionals through the day. The internet and mobile platforms are the preferred medium of choice of the 'Pros on the Go', along with their favourite tabloid paper. Thus, the objective has been to inform the core target audience about the exciting prospects that await them when they enter the 'thrilling' world of Mid-day.com.

The campaign would have extensive viral support on Facebook and Twitter. The publication will also use their database to send mailers to their core target audience. The other mediums that they plan to promote their campaign with the support of print, digital OOH and outdoor mediums and across the mobile platforms.