Mobile phone sales in India hit record 38.63 million units in Q1
28 Sep 2010
Mobile phone sales in the country touched a new peak, at 38.63 million units in April-June 2010, registering a 6.3 per cent quarter-on-quarter growth, according to advisory firm IDC.
As part of its quarterly Mobile Handsets Tracker - 2Q 2010, IDC said shipments of mobile handsets in India recorded an all-time high of 38.63 million units for a quarter, due largely to the entry of low-cost handsets in the domestic brands.
According to IDC India associate vice president - research, Anirban Banerjee, in recent quarters, several new players have successfully launched their own devices at significantly lower average selling values (ASVs) in the price sensitive Indian market.
Such handsets have found ready acceptance among first time buyers, especially in small towns and villages, he added.
While Finnish handset maker Nokia retained its numero uno position, with a market share at 36.3 per cent in terms of units shipped, Korean electronics giant Samsung took the No2 slot with an 8.2 per cent share. According to the study, G'Five with 7.3 per cent market share was the No3 player in the market.
Also, multi-SIM phones made up as much as 38.5 per cent of the total shipments to India as against less than 1 per cent in the same period last year.
