Now 60 million women in India are Internet users
21 Jun 2013
Out of the total 150 million internet users in the country, about 60 million women in India are now online and use the internet to manage their day to day life. This is about 40 per cent of the total internet user base, according to a study by internet major Google India.
With easy access to internet at homes, cyber cafes, offices and growing adoption of smart phones, Internet is being used by women for a variety of things, the study - Women & Web Study – said.
It revealed that women who are online are relatively more affluent and younger, and about 24 million of them log in everyday to check emails, interact on social networking sites and shop online.
Apparels and accessories ranked top searched categories by women on Google in India, followed by food and drink, baby care, hair-care and skincare.
''With the internet user base growing rapidly in India, it is heartening to see that women user base is also increasing rapidly. It is clear that Internet is empowering Indian women with easy access to information and helping them to make more informed decisions in their day-to-day life,'' said Rajan Anandan, Vice President and Managing Director, Google India.
''The top generic searches and most searched brands reflect that women are heavily engaged on the Internet and are using it to do online research before deciding on their final purchase for categories like skin, hair and baby care products.''
In terms online activity, e-mail, search and social networking were the biggest drivers for women. Downloading music, looking for educational content, job search, watching videos and consuming news were the other top activities, it added.
Video on the web also emerged as one the key drivers of Internet usage among women in India, with the fairer sex accounting for 40 per cent of the total monthly YouTube user base in India.
Apart from music videos, TV shows and film content - beauty and fashion videos were popular among women on YouTube. Education, health and fitness, home care & cooking were also rated among the top 10 video content categories of choice on YouTube.
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