Sony Ericsson introduces green phones GreenHeart

Sony Ericsson yesterday unveiled its goals for reducing companywide CO² emissions by 20 per cent by 2015 in absolute terms.

At the same time the company has also committed to reducing the total greenhouse gas emissions by 15 per cent by 2015, spanning the the full life cycle of its products starting from mining for the metals that go into its products, their production processes and, finally, the use by consumers till  the end of the life of the handset.

In keeping with its green push, the Swedish telecom equipment manufacturer has introduces its GreenHeart handsets, with two flagship phones - the C901 GreenHeart and Naite, and the MH300 headset, one of the greenest on the market.

Green innovations showcased in the new GreenHeart pioneer phones will migrate into the wider portfolio enabling the company to continually reduce the environmental impact of its entire portfolio, to become a benchmark for the industry.

Sony says, both the C901 GreenHeart and Naite build on Sony Ericsson's industry leading 'green core', the result of a long standing commitment to eliminate the use of hazardous chemicals from its phones.

Additional 'green' features include an e-manual that reduces paper usage by over 90 per cent, smaller packaging that decreases transport related CO² emissions by over 80 per cent, recycled plastics and a low-power charger.

Thanks to these innovations, the overall CO² footprint of the GreenHeart™ products is reduced by 15 per cent.

Dick Komiyama, president, Sony Ericsson, said, ''Since the start of the joint venture in 2001, Sony Ericsson has striven to exceed industry standards in the removal of harmful substances and energy efficient chargers.

"We have implemented a full life cycle approach to sustainability in order to build phones with a green core as well as reducing CO² emissions from the product in use and ensuring sustainable end-of-life treatment.''