Power House Sports set to go nation wide
17 Oct 2007
New Delhi: Gymnasium chain Power House Sports is looking to establish a nation wide presence by starting up 100 centres over the next five years.
The national capital region- (NCR) based fitness company is looking to capitalise on the growing interest for health and fitness amongst people across Indian cities. Even in the national capital region (NCR), where it has a visible presence, its membership has shown phenomenal growth in the last one year.
According to R K Dhingra of Power House Sports, fitness is on top of everyone''s agenda, and the company wants to offer the opportunity to keep fit to people across the country.
The company is reportedly likely to adopt the franchisee model in the interest of a well-paced nation wide rollout, though it would own some of the centres. Initial rollout plans have the cities of Mumbai, Pune, Indore, Ahmedabad and Bangalore for the immediate term.
Power House Sports also plans to open stores for the sale of fitness equipment and machines in the same cities where it is putting up its gymnasiums.
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