Reliance Comm ties up with Twitter; offers 90-day free trial pack
23 Apr 2013
Anil Ambani group company Reliance Communications said today it has entered into a partnership with social networking site Twitter to launch a prepaid plan for its Indian subscribers on the GSM platform.
The promotional offer will be free for 90 days, after which a fee will be charged for the plan.
"Reliance Twitter Access Pack is a promotional offer for a period of 90 days during this T20 cricketing season which comes bundled for all new GSM prepaid subscribers with unlimited Twitter access without paying any extra data consumption charges," the company said in a statement.
The company said this makes it the first telecom operator in the country to partner with Twitter on the new 'Twitter Access' programme.
As part of programme, Twitter has customised its application so that every customer who subscribes to the Reliance pack will see a message on the header and footer of the application mentioning Twitter is free of charge with Reliance Mobile.
The statement added this Twitter application will pop up a message of additional data consumption charges only if a Reliance GSM prepaid subscriber chooses to visit an external link while browsing updates on Twitter.
"Our partnership with Twitter in India further strengthens our offering on the social media platform and is in line with our continuous efforts to offer innovative products with incredible affordability for our customers," Reliance Communications Wireless chief revenue officer Nilanjan Mukherjee said in the statement.
"We are pleased to partner with Reliance Communications to offer its subscribers a unique opportunity to use Twitter to follow the people and organisations they care about," Twitter vice president (business development and platform) Jana Messerschmidt said.
