Tennet's Beer uses outdoor advertising
08 Dec 2008
Anheuser-Busch InBev (AB InBev), a global brewer brand based in Belgium, has used hoardings for the teaser campaign of its beer in India - Tennent's Beer. The campaign will run for a month.
The teaser creative shows a cutout of the crown of Tennent's Beer tearing through the billboard, with 'T' lettered on it. The copy on the billboard says, "Ready for the hit?" The teaser kicked off on November 20 and was revealed on December 5.
The revealer campaign shows four friends having a blast, with two of them carrying the crown of Tennent's Beer on their shoulders, the third supporting his friend's leg as a gesture of friendship and the fourth carrying a radio set on his shoulder. The four announce the arrival of the strong beer and the copy reads, "The strongest one is here".
The campaign will run for a month.
AB InBev which started its Indian operations in 2007, is one of the world's top five consumer product companies. AB InBev manages a portfolio of more than 200 brands, which includes global flagship brands such as Budweiser, Stella Artois and Beck's; fast-growing, multi-country brands like Leffe and Hoegaarden; and others such as Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske and Jupiler.
The campaign has been ideated by DraftFCB Ulka Delhi, AB InBev's creative agency, and executed by OAH, a Delhi-based outdoor company. The campaign was executed at six strategic sites in Bengaluru: New Airport Road towards the city and towards the airport, Yeshwantpur, Old Madras Road, Bannerghata, Old Madras Road and UB City.
