Time Inc and Ananda Bazaar group launch Indian edition of US business magazine Fortune
25 Sep 2010
Kolkata-based ABP Pvt Ltd, the publisher of the Ananda Bazaar Patrika has launched the Indian edition of popular US business magazine, Fortune, in association with its publisher, Time Inc.
Fortune magazine is a global leader in business journalism with a domestic circulation of over 850,000 and a global readership of nearly 5 million, and major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For.
Fortune publishes English-language editions in Europe and Asia, and local-language editions in China, Turkey, South Korea, Indonesia and Greece, and now India.
''Fortune India will provide business insights and trends to help big Indian businesses become aware of international developments that can affect them, and of unique local issues that could assume worldwide importance," says DD Purkayastha, managing director and CEO, ABP Pvt. Ltd.
Fortune India will be published monthly in English, through a licensed agreement between Time Inc. and ABP Group.
"Fortune is one of the most respected global business magazines, known for its unrivalled access to the world's most influential leaders and decision-makers. Fortune 500 is perhaps the best-known brand in business journalism and the ultimate benchmark of the business success," the media company said in a statement.
The statement quoted Aveek Sarkar, editor in chief, ABP Group of Publications, said, ''We share the same vision of trusted insight, deep reporting and provocative story telling with Fortune''
According to Jim Jacovides, vice president, licensing and international development, Time Inc, ''Fortune's level of quality news journalism requires a thoughtful team of editors who understand and are passionate about local, regional and global matters in business. To communicate the brand promise to advertisers and readers alike, it requires strategic publishing professionals. In ABP, we've found all of this. We're delighted to launch Fortune India with them.''
