World Phone launches WORLD PHONE PREMIUM

Mumbai: World Phone Internet Services Private Limited (WPISPL) — India's leading category "A" Internet Services Provider,has announced the launch of its VoIP based international prepaid calling cards under the brand name 'WORLD PHONE PREMIUM'. Available in the denominations of Rs 100, Rs. 250, Rs. 500 and Rs. 1000, WORLD PHONE PREMIUM cards will enable users to place international calls to more then 200 countries including US, UK, France, Australia, Canada, Singapore, Germany etc., with tariffs starting from Rs.1.60 per minute onward.

Said. Aditya Ahluwalia, chairman, WPISPL, "World Phone's philosophy is that technology should enrich people's lives by making it simpler. Our endeavour is to enable our customers to connect to their business associates and loved ones across the world by providing superior quality voice calls at extremely affordable rates."

WORLD PHONE PREMIUM cards are expected to set the branded VoIP calling cards market in India on fire as the rates offered to the customers are the lowest in the country. Also, unlike other players in the market, WORLD PHONE PREMIUM will be available to people in smaller cities like Jalandhar, Chandigarh, Ludhiana, Shimla, Barriely, Moga, Bhopal, Nagpur, Baroda, Pune, Surat, Hydrabad etc.

WPISPL has launched WORLD PHONE PREMIUM calling cards in technological tie-up with US based Go2Call, a leading provider of high quality, international VoIP (voice over internet protocol) calling service to businesses and customers in over 200 countries around the world. As per the agreement between World Phone and Go2Call, all marketing, sales, distribution of the cards in India will be taken care of by World Phone and Go2Call will utilize its expertise to maintain backend operations to support the voice traffic over it's networks.

Said David Kleiman, director of sales & business development, Asia Pacific, Go2Call, USA, "Go2Call and World Phone have studied the Indian market, which has caught the world's attention because of its rapid growth. We are extremely pleased to be a part of the phenomenon and are confident that Indian people will find our services of the highest quality and value."

World Phone intends to make its WORLD PHONE PREMIUM calling cards available across the country primarily through the retailers currently engaged in selling prepaid cards for cellular services providers. World Phone is also in talks with resellers and distributors in various cities spread across the different zones of the country to market these cards.

"We plan to introduce our cards nationally and will do so in phases over the next couple of months. Our USP is not only our competitive pricing but also the availability of the cards. We do not intend to restrict our services to major metros but reach out to far flung areas in the country and make the benefits of our WORLD PHONE PREMIUM cards available to the people there," added Ahluwalia.