Mahindra Great Escape rally held in Panvel
28 Jul 2010
The 59th edition of the Mahindra Great Escape, the popular off-roading adventure, concluded with over 100 vehicles from the Mahindra stable manoeuvring the challenging route.
Mahindra owners from Mumbai and neighbouring areas participated in the event held at Panvel, near Mumbai. The rally was flagged off from Panoramic Resort on the Mumbai-Goa Road, near Karnala Bird Sanctuary in Panvel.
Vivek Nayer, senior vice president, marketing, automotive sector, Mahindra & Mahindra Ltd, said, ''The scenic yet challenging route was an off roader's delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra vehicles.''
The event was conducted in association with JK Tyres, Bosch and Servo Lubricants.
Initiated in 1996, the Mahindra Great Escape is a non-competitive, off-road rally to encourage Mahindra customers to test the strength of their vehicles on terrain other than tarmac.
Mahindra & Mahindra has a presence in the two-wheeler, CV, UV, SUV and sedan segments. It had recently acquired a majority stake in REVA Electric Car Co Ltd. strengthening its position in the electric vehicles domain.
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