Dainik Bhaskar Indian Marketing Awards

Mumbai: Media specialist portal exchange4media has inaugurated the Dainik Bhaskar Indian Marketing Awards.

The awards will be ebase on an evaluationof activities like sales promotion, below the line marketing campaigns and PR, in addition to creatives, media and innovation.

Harish Bijoor, chairman of the organising committee, Dainik Bhaskar Indian Marketing Awards, said in his inaugural address, "Contemporary marketing is on a morph mode in India today. Marketing is getting more and more participative in all our lives and is assuming more importance. As marketing gets to be more and more an inextricable part of consumer life, it is time to recognise the efforts of those who make it happen!"

Commenting on the Dainik Bhaskar Indian Marketing Awards,. Sunil Duggal CEO Dabur said, "The Dainik Bhaskar Indian Marketing Awards are being when Indian industry is going through a marketing metamorphosis. Today, not only is India a hunting ground for marketing talent, but the country is also emerging a testing hub for global product launches. Dainik Bhaskar Indian Marketing Awards aim to look at marketing success in a holistic manner, and recognise excellence in a never before form, which makes them unique."

Speaking on the occasion, Anurag Batra, managing director, exchange4media, said, "The role of exchange4media is to serve as a catalyst and a facilitator in making these awards a reality. We see this as an industry event, which will touch everyone who matters in the country's marketing and communication universe. Not only have we covered the maximum number of categories but have also developed a selection process that is robust and foolproof, involving third party evaluation and global auditing majors"

Girish Agarwal, director, Dainik Bhaskar, said, "These awards are truly an industry initiative and like all the other pioneering initiatives by exchange4media synergies with our brand philosophy of rewarding excellence. We are very glad to be a part of it."

The Dainik Bhaskar Indian Marketing Awards includes 30 categories, ranging from the creative and media centric to emerging disciplines like public relations, below the line marketing and marketing promotion activities, among others.

Some of those on the jury are Harish Bijoor, CEO, Harish Bijoor Consults , Mike Khanna, Chief Executive, J Walter Thompson — India, Nirvik Singh, chairman, South Asia, Grey Global Group, Pranesh Misra, President & COO, Lowe India Prasoon Joshi, Regional Creative Director, South & South East Asia, McCann Erickson, Ram Mohan Rao, Dean, ISB, Hyderabad, Ranjan Kapur, Country Head, WPP, Sam Balsara, Chairman & Managing Director, Madison Communications, Shekar Swamy, President RK Swamy /BBDO, Sunil Duggal, CEO, Dabur, Sushil Pandit, CEO, Executive Director, exchange4media, Vijay Singh, Managing Director, LG Care

The award ceremony will take place in Delhi on September 29, 2004. Nominations would be invited directly through post, courier and on-line registration through exchange4media.com. The audit firm, KPMG, will handle the entire nomination process. There will be a dedicated jury for each of the award categories and a single gold trophy will be awarded in each category.

Dainik Bhaskar is the principal sponsor of the Indian Marketing Awards, while Hindustan Times, Indian Oil, Sakal and Pogo are the associate sponsors.