Optimum Media Solutions (South) on a winning spree
By Our Corporate Bureau | 11 Aug 2004
Hyderabad: Optimum Media Solutions (South), the media specialist arm of Mudra Communications has won the AOR (agency of record) account for Nutrine Confectionaries and ACC. The two major accounts have been won in the last month. The combined AOR businesses from these two accounts in the excess of Rs.20 crores.
OMS
was associated with Nutrine Confectionaries earlier
and was servicing some of its brands. With this development,
the entire media business of Nutrine Confectionaries
comes under the OMS umbrella. OMS won the ACC account
in a multi-agency pitch.
Commenting on the winning of the Nutrine Confectionaries and ACC accounts, P Subramaniam, regional director, OMS (South) said, "These wins are a result of OMS's continuous process of providing clients with sound planning and effective buying. In both the instances the client was able to appreciate the difference that planning was able to bring to their buying"
Optimum Media Solutions has been moving up in the past one year and has bagged a number of prestigious accounts including Electrolux Kelvinator, Reliance, Rasna, Yamaha, Paras, ICI Paints, TTK Prestige, Grasim, Dabur (Oral Care), HPCL, Nutrine Confectionaries and Epson.
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