Awaaz consumer awards 2005
08 Jul 2005
Mumbai: Awaaz, TV18 group's Hindi channel and the only consumer channel in India, has announced the winners of the 'Awaaz consumer vote awards 2005', based on, perhaps, the largest of its kind nation-wide survey.
Over 7,000 consumers spanning 21 cities comprising metros, mini-metros and class-I towns, were surveyed on their preferences for 21 product and service categories. The market survey was conducted by market research firms, AC Nielsen ORG-MARG. The survey also probed reasons for brand preferences and the criteria for brand loyalty.
Based on the responses, the winners of the 'Awaaz Consumer Vote Awards 2005' are:
| Category | Preferred brand |
| Banks | SBI |
| Insurance | LIC |
| Non-Life Insurance | National Insurance & New India Assurance |
| Mutual Funds | UTI Mutual Fund |
| Credit Cards | ICICI Bank |
| Housing Loans | ICICI |
| Auto Loans | ICICI |
| Televisions | LG Electronics India Ltd |
| Refrigerators | Godrej |
| Washing Machines | Videocon & LG Electronics India Ltd |
| Wrist Watches | Titan |
| Cell phones | Nokia |
| Cellular services | Airtel |
| Detergents | Rin |
| Toothpastes | Colgate |
| Toilet soaps | Lux |
| Readymade garments | LEE |
| Investment advisors | Sharekhan |
| Employers | Tata Group |
| Two wheelers | Hero Honda |
| Cars | Maruti Udyog Limited |
Ajay Chacko, head, marketing, CNBC TV18 said, "India is increasingly metamorphosing into a buyer's market where a multitude of brands give the customer the power to choose. Brand building and sustenance is even more vital, today given the current competitive market scenario. Indian consumers are value and trust conscious, and these are the factors that make certain brands preferred over the others. Brands need to cash on these parameters and connect with its consumers - speaking to them through various communication channels — advertising, distribution, public relations while at the same time being readily accessible, when and where the consumer needs the brand."
The results of the 'Awaaz Consumer Vote Awards 2005' will be documented in the Awaaz - AC Nielsen ORG-MARG Research Handbook.
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