Aspect appoints Apurva Boradia as director for channels and business development in India

Aspect, a unified communications (UC) solutions provider, announced the appointment of Apurva Boradia as director for channels India, SAARC and the Middle East. Apurva will be responsible for driving Aspect's channel sales and business growth in India. He will also be responsible for managing strategic relationship with some of the large accounts in India.

Welcoming Apurva Boradia into the company, Rajeev Soni, general manager, South Asia and Middle East, Aspect, said: "Apurva brings leadership experience in handling key industry verticals, global accounts, strategic alliances and channel relationships and we are thrilled to have him join the Aspect team. The channel business forms an integral part of our sales strategy in India and we are confident that his experience in technology and business solution sales coupled with his extensive knowledge and understanding of the industry will further augment our channels business growth in the region."

Apurva comes with over 13 years of channel and sales management experience and an impressive track record in selling solutions and services. His prior assignment includes working for Nortel (now Avaya) as director global strategic partners and accounts, where he was responsible for driving the global sales for the company through strategic partnerships. In the past, he has also been associated with companies like Wipro and CMC.

"It's exciting to work with an organisation which draws upon decades of insight gained from serving the world's leading companies on mission-critical customer contact processes. I am happy to be joining this leading team at a time where the products and services that Aspect Software offers, particularly related to unified communications, can create such a competitive edge for the companies that use them." said Apurva Boradia. "I look forward to working with the channels team and expand Aspect's footprint and reach to enhance company-customer relationships and helping customers to improve their contact center performances.