Creativeland Asia gets Paul Menacherry on board
11 Nov 2009
Ad agency Creativeland Asia has got Paul Menacherry on-board as executive creative director for the Kochi office. He will oversee the agency's operations in the south.
The agency has clients in Chennai, Bangalore and Kochi which include Café Coffee Day, Medimix Soaps, John Distilleries and Cuticura Soaps. The agency also uses its Kochi office as a creative and design R&D facility called CLA Labs, to research and test ideas.
Menacherry's was was the national creative director at Quadrant. Though he is a mechanical engineer by education he got into advertising 15 years ago. He has worked as creative director at Saatchi & Saatchi and Trikaya. He has also worked at Euro, PSL, McCann and TBWA, on brands such as Mahindra, Godrej, Tata Mutual Fund, TVS, Indigo Nation, Hindustan Times, BPL Mobile and Gujarat Ambuja.
Speaking about the appointment, Creativeland Asia founder and chief creative officer Sajan Raj Kurup says, "He's a fabulous creative guy and is also blessed with good business acumen -- a combination we really value at Creativeland, necessarily in that order."
Menacherry says, "I find the culture of Creativeland Asia to be a unique combination of freedom and responsibility. The work reflects that tired, old ideas don't stand a chance here. I hope to add to that culture in every which way I can."
