Nabendu Bhattacharyya launches own OOH
14 Oct 2009
Nabendu Bhattacharyya, former president at OgilvyAction, has now launched his entrepreneurial venture, an OOH (out of home) agency.
The new OOH venture, called Milestone Brandcom, is being funded by private equity investors. It will be headquartered in Mumbai and have a pan India presence.
The other founding team members include Imtiyaz Vilatra, Hanoz Patel, Pramit Mehta and Debashis Banerjee who are key senior members and had worked with Bhattacharyya at Ogilvy for many years.
Milestone will use the team members past learning and knowledge to develop unique tools and value offerings to address these questions and help bring about better understanding and deliveries in the OOH space.
Milestone will be fully functional and simultaneously operational across India from tomorrow. Along with the OOH arm, Milestone's further plans include launching a retail solution arm in a few months. Thereafter, the company plans to add on other verticals such as brand activation and sports within the next six months.
The idea is to with fewer clients and offer unique OOH solutions to brands, along with personalised attention.
