Rajneesh Bahl to head outdoor business of Percept OOH
19 Aug 2010
Percept Out-of-Home has appointed Rajneesh Bahl as business head for its outdoor operations.
Bahl will be in charge of the outdoor business vertical and will be responsible for the conceptualising and implementing new initiatives and strategies for the OOH arm.
He will look into development of new business while also servicing existing clients of Percept Out-of-Home.
"Outdoor media has started gaining prominence in the overall media mix. Very few communication specialists are able to offer true 360-degree media communication solutions to their clients.
The synergies that I have witnessed at Percept are brilliant, and I intend to upscale that immensely to offer the best to all our clients," Rajneesh Bahl said.
Prior to joining Percept, Bahl was the senior vice president at Mudra Max. He has worked for Madison Outdoor Media Services, Portland India, Infra Industries Limited.
Bahl has also worked on brands like Tata Indicom, Tata AIG, Bharati AXA, Fever FM, Hindustan Motors, Kingfisher Airlines, Idea Cellular and Coca Cola amongst others.
Percept Out-of-Home is the outdoor division of entertainment, media and communications company Percept Limited.
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